Virtual reality technology is a computer simulation system that can create and experience a virtual world. It uses computers to generate a simulation environment, and users can immerse themselves in the environment. Virtual reality technology is to use the data in real life, through the electrical signals generated by computer technology, combined with a variety of output devices so as to make it into a can make people feel phenomena, these phenomena can be a real object in reality, it can also be invisible to the naked eye, we through the three-dimensional model. Users can experience the most authentic feeling in the virtual reality world. The authenticity of the simulated environment is hard to distinguish from the real world, which makes people feel immersive. Can be intuitive experience, increase customer desire to buy.